For those just starting out in self publishing there is a good chance you will find some useful information in The Complete Guide To Self-Publishing Comics by Comfort Love and Adam Withers. For everyone else, this is very basic stuff and some of it has a tendency to come across as very amateurish.
Of course, everyone has to start somewhere and while the creative side gets more attention than necessary this book does focus a couple chapters on the many aspects of self-publishing and marketing which are what the book title actually promises. As it rightly points out, if you want to be successful you have to put in the time and that means everything from Conventioneering to creating a strong web presence. Good tips and ideas are provided and to me these are the most important sections of this book.
With technology cheaper and easier to use than ever before, computer art, self publishing and digital books will increasingly flood the market. While this means that readers will have to sift through a lot of mediocre publications to find the gems, it also means that quality authors and artists who ordinarily would never have had an opportunity to succeed can make a name for themselves and make some real money while they’re at it.
I received this book from Blogging for Books for this review.